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Digital Analyst Back to search results

Salary: Negotiable
Job type: Contract
Job location: London
Date posted: 20 June 2019

Title: Digital Analyst

Duration: Contract – 6 Months (Initial)

Location: Central London

RTM are recruiting on behalf of our intrnational client for a Digital Analyst with experience in paid and social media to join their highly experienced digital team.

Accountabilities:

  • To analyse the performance of content from owned social media channels

  • To use social listening data to analyse business areas and identify opportunities for social media strategy

  • To use web analytics tools to assess the performance of website content

  • To build audience segments using audience tools
  • To support with ad hoc report requests for businesses and countries

  • To support business and country analytics focal points with establishing benchmarks for different data points

  • To support business and country analytics focal points with setting KPIs from a digital perspective

  • To help develop reporting templates for partners to follow and influence reporting consistency

  • To support giving guidance across the business on best practice for approaching measurement for, but not limited to, campaigns, brand health, audience segmentation and category audits

  • To create presentations and present findings to business stakeholders

  • To help educate stakeholders on story telling with analytics

  • To assist with the updating of analytics playbooks to help educate and influence social media and digital analytics across the business

Desirable Experience :

  • 2 or more years experience working with social media or website analytics

  • A strong understanding of how to use social media listening tools (Synthesio)

  • A strong understanding of how to use Social Media Management Tools (Sprinklr)

  • Experience with in or with paid media teams

  • A strong understanding of website analytics tools (Adobe Analytics)

  • An understanding of DMP tools (Adobe Audience)

  • An understanding of BI tools (Domo, Tableau, Power BI)https://www.adcourier.com/#

  • An understanding of creating data visualisation

Reference: BBBH5101554_1561042344
Consultant: Ella Haddican
Tel: 0121 234 7134
ella@thisisrtm.com

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