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We’ve rebranded!

Posted: 05 September 2017

You’ve probably already noticed, but things are looking a little different around here. Well, that’s because we’ve rebranded!


Our new look reflects our new aim – to streamline recruitment. We’re heading back to our roots, offering no nonsense recruitment services without the buzzwords.

Andy Lord, our CEO, said “For years we’d told people that rethink was different, but the time was right for us to rebrand, to cut the jargon and to actually prove that proposition.”

So, we’ve given up the stock imagery and the corporate waffle because what we offer is actually pretty simple – an amazing recruitment experience, whether you’re a client or a candidate.


We couldn’t have done it without The Lab – our in-house creative agency. They’ve not only given us a new aesthetic, but also a new tone of voice and, most importantly, they’ve changed the way that recruitment and marketing work together in our business.

Lisa Mahoney, head of The Lab said “Recruitment is so far behind other industries when it comes to marketing – which is a real shame given the synergy between the two sectors.

“The Lab puts an end to that for rethink – and the broader Rethink Group. We’re recruitment’s best kept secret, working hard to realign the perception of our own brands as well as the EVP of our clients’ brands. It’s a distinctive, revolutionary approach that the sector as a whole could learn from.”

If you want to learn more about The Lab, and what they can do for you, then get in touch with Lisa Mahoney today.