Just for one moment, imagine the internet without Google. Where would you even start? I can hear the people at the back muttering: “what about Bing?”, but when have you ever heard anyone say “hold on a second, let me just Bing it?” Exactly.
Google has streamlined the internet; billions of pages of information categorised by an algorithm that’s updated over 500 times a year.
So, just imagine what it’s going to do when it takes a stab at the job market. I’m talking, of course, about the upcoming Google for Jobs.
What is Google for Jobs exactly?
When Google first announced its plans to disrupt the jobs market, most people thought it would operate as a job aggregator like Indeed – but Google promised us that it’s so much more than that. From the information that we know so far, Google’s new service promises to be a job board where UX is front and centre, making it easier to find relevant roles.
One of the main problems that candidates have when searching for jobs is that job titles aren’t standardised. When looking for a marketing role, candidates searching for the term “marketing” would miss jobs such as social media manager, or content executive which are clearly relevant. Google has therefore curated a job family taxonomy – a darwin-esque categorisation that groups jobs together by skills as opposed to titles. In order to do this, they’ve pulled information from over 17 million job listings – enough jobs to hire the entire population of Guatemala!
Google are also looking to add extra features that would integrate with their existing services, such as Maps, so you’ll be able to filter your search by the length of your commute!
How will it affect recruiters?
A whopping 83% of candidates rate their job search experience as poor. Google’s focus on user experience will hopefully work to bring this number down. Furthermore, if a job search is more tailored to the user, then they’ll have a wider pool of opportunities. A bigger choice means that it’s then more likely that they’ll find a job that’s a good fit for them culturally, which increases candidate retention.
Furthermore, with Google being one of the biggest data collectors around, the potential for highly targeted job adverts is enormous. This means that employers can ensure that the very top talent will see their roles and that paid advertising could become vital in attracting the best candidates.
Since we know relatively little about Google’s new jobs service it’s hard to say to what extent it will disrupt the recruitment industry. At least, here in the UK, we have the luxury of seeing how the service plays out in the US where it will be launched first. But, it’s clear that Google for Jobs is gunning to be the first port of call for any job seekers looking for open roles; whether it succeeds, only time will tell.